Cotton Checkoff Program Delivers Serious Returns on Producer & Importer Investment

Thursday, February 16th, 2012

The dollars that American cotton producers and importers invest in the Cotton Research and Promotion Program continue to produce "a fine report card," says Bill Gillon, president and chief executive officer of the Cotton Board at Memphis.

Since the establishment of the checkoff program in 1966, the continuing vision of cotton producers and industry leaders has kept cotton "an economic fixture in the U.S., helping provide an economic return to their families and communities," he said at the Mississippi Farm Bureau Federation Commodity Conference.

Today, as a result of the research and promotion efforts of Cotton Incorporated, Gillon says, "More consumers believe cotton and cotton blends are best suited for today's fashions than another fabric. Natural fibers, such as cotton, are perceived as being of a better quality than non-natural fibers.

Read More: Delta Farm Press