Jason Shaw says his first fall harvest yielded fruit for no more than 500 bottles, just enough to sell at select tastings and to share with restaurant chefs in hopes of priming their palates for more.

Friends suggested Shaw sell his limited batch for $100 a bottle, like a fine wine. After all, it’s been more than a century since anyone could buy olive oil from Georgia. It’s a farm commodity that sounds downright foreign in a state known for peaches and peanuts, and that sense of novelty is getting Shaw plenty of attention.

“We’re going to run out of oil very soon,” said Shaw, who settled on a more modest price of $25. “We’ve still got to figure out who we’re going to give this Georgia oil to without hurting anybody’s feelings. It’s a good problem to have.”

Read More: Washington Post 

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