Delta Air Lines to Promote Georgia Produce
Friday, April 22nd, 2011
Passengers flying Delta will soon hear more about the benefits of eating several Georgia produce items.
During May, commercials promoting Vidalia onions and Georgia blueberries will air on overhead and seatback monitors on Delta Air Lines flights. In June, spots are scheduled to promote Georgia peaches and watermelon.
Funded by a U.S. Department of Agriculture specialty crop grant awarded to the La Grange-based Georgia Fruit & Vegetable Growers Association, the two-minute commercials are expected to air on 17,375 flights after the in-flight movie and be viewed by more than 2.6 million passengers.
The spots will also be an option in the Delta Lifestyle 365 program viewed by an estimated 1.5 million other passengers each month. Delta's Sky magazine and its entertainment website will also promote the commodities, according to a news release.
Wendy Brannen, executive director of the Vidalia Onion Committee, Vidalia, Ga., said Georgia's commodity group leaders for several years have discussed pooling their resources to better promote the state's produce.
"What better way to showcase nationally our products than putting them in front of captive in-flight audiences," Brannen said in the news release.
Charles Hall, executive director of the Georgia Fruit & Vegetable Growers group, said the collaborative effort and the Delta Air Lines partnership represent the type of high-profile exposure Georgia growers seek for the Georgia Grown brand, he said in the release.
The announcements will also direct passengers to the www.gagrown.us website for additional information.