Pioneer Reports its Corn Share Rises 35%, Soybeans to 31%

Press Release by Issuing Company

Wednesday, October 27th, 2010

DuPont today announced that its 2010 North America agricultural seed market share for its Pioneer Hi-Bred business has risen to 35 percent for corn and to 31% for the soybean seed market.

"The revised numbers are consistent with the positive feedback we hear from customers," said Paul E. Schickler, president - Pioneer Hi-Bred. "With the strong value we are delivering to growers, Pioneer has the opportunity for additional share gains in 2011 in both corn and soybeans."

After finalizing the 2010 season this past quarter and taking into account recently released U.S. Department of Agriculture (USDA) data, Pioneer increased its North America corn market share by three points in corn and five points in soybeans, up from the two points and four points, respectively, which were reported earlier this year. The market share gains in soybeans remain evenly split between the PioneerĀ® brand and PROaccess business unit brands. In corn, one point of share gains came from the Pioneer brand and two from PROaccess.

"As harvest winds down, Pioneer customers continue to report consistent, solid product performance, especially from the new class of hybrids introduced in 2010 and Y series soybeans," Schickler said. "Optimum AcreMax 1 products also are demonstrating strong yield performance.

"Our multi-year strategy -- focused on strengthening research, points of sale and agronomic support -- is paying off for Pioneer and, more importantly, growers are seeing the results in their fields," said Schickler.

In 2011, growers will continue to have new choices including Optimum AcreMax 1 products, new hybrids with strong agronomic packages and expanded choices within the Y Series soybean line-up, utilizing Pioneer's proprietary genetic breeding tools.

Optimum AcreMax1 products are the industry's first in-the-bag corn rootworm refuge solution that offers growers increased convenience, reduced refuge and an additional tool for maximizing field-by-field productivity. This innovative solution for insect refuge management recently was granted registration by the U.S. Environmental Protection Agency and eliminates the need for separate rootworm refuge while increasing the ease and flexibility of planting the corn borer refuge.

These advances are contributing to DuPont's efforts to increase food production for a growing global population.

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