For nearly 64 years, Adams-Briscoe Seed Company has been selling its knowledge and experience to customers.  That knowledge can involve what seed mix is best for establishing habitat for bobwhite quail.  Or it may focus on how to establish a home garden to provide year-round vegetables for the family dinner table.

“Our business has changed a lot over the years.  We’re always working to make sense of new trends and find emerging markets,” said Jimmy Adams, who owns Adams-Briscoe with his son, Greg.

Adapting to a changing market
Multiple changes have impacted the seed business in recent years.  Population growth and real estate development have taken land in and around central Georgia out of farm production.

The recession and slow economic recovery have made it difficult for farmers and suppliers to access capital. At the same time, home gardens have become more popular as family budgets have come under pressure.

Public policy actions can also influence seed demand.  For example, programs that encourage the development of wildlife habitat and native plants such as the Conservation Reserve Program have prompted interest in native seed mixes.

“Georgia is actively working to re-establish the bobwhite quail and that has created an interest in certain wildlife seed mixes,” Adams said.

The shift to Roundup Ready genetics and genetic patents has also had a profound effect on seed suppliers, driving many out of business. Adams-Briscoe has responded by finding emerging niches and specializing in hard-to-find seeds and regional needs.

Helping customers with the right information
Adams uses the Internet to find the information customers need to make the right buying decision. He’s online every morning checking relevant news feeds.  When customers call looking for specific information, Adams can search the Adams-Briscoe library and the wide range of credible sources available online.

“I always say that a customer can buy seed anywhere if they know what to buy.  We focus on helping customers know what to buy,” Adams said.

For more information on Adams-Briscoe Seed Company, visit www.abseed.com

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